Already managing social media for clients but know you should be making more from it?
Turn Your Social Media Skills Into a Properly Paid Business
You do not need another course teaching you how to make better Reels.
You need the business systems that help you work with awesome clients and get paid better.
The Social Media Managers Toolkit gives you the proven pricing, sales and client systems to turn your skills into better-fit clients, four-figure offers and a business that makes more money without needing more clients, more followers or more hours at your laptop.
Trusted by thousands of social media managers since 2019
Lifetime access to the program, templates and AI tools
£1,200 incl. VAT · one-time payment
REAL SOCIAL MEDIA MANAGERS. REAL BUSINESS CHANGES.
ADELE
Went from 7 Low-Paying Clients to earning £4,350 a month with just one client and flexible offers that fit into school hours.
STEPHANIE
Went from £750/month with three clients to nearly £4,000/month while working fewer hours.
TAMSINNE
Went from one £500/month client to three clients at £1,200/month each in two months — with only 250 followers.
Individual results vary. These are real student examples, not guaranteed outcomes.
You can know exactly what to post for a client and *still* have no idea what to charge them 🫠
You know how to create content. You know how to manage accounts. You know how to make a client’s social media look a hell of a lot better than it did before they hired you.
But then someone asks: “What do you charge?”
…and suddenly you’re doing mental gymnastics worthy of an Olympic gold medal... move over Simone Biles!
You knock £200 off because they “seem lovely.”
You spend an hour on a discovery call with someone whose budget is approximately three meal deals and a Freddo.
You send a proposal, refresh your inbox 47 times, then never hear from them again.
And when you do land the client?
They message you at 9pm on Sunday because apparently “can you just quickly post this?” is now part of the package.
Here’s what nobody tells you when you become a social media manager 👇
Being brilliant at the client work and knowing how to build a profitable social media business are two completely different skill sets.
But if nobody taught you the business side.
That is what The Toolkit gives you.
Build the system that turns better-fit enquiries into better-paying, longer-lasting clients
1: Position your business so that potential clients see you as more than just 'someone who posts content'
Get clear on what makes your service valuable, how to talk about it and why the right client should choose you — so you stop blending in with every other social media manager offering “content creation + engagement.”
2: Filter out the wrong types of clients before they block out your calendar
Use a proper application process to find out what they need, whether they are a fit and whether their budget is realistic before you waste an hour on a discovery call.
Less time wasted on people who were never going to buy.
More time with the people who actually might.
3: Know what to charge, why you should charge it and how to position your 4-figure fees.
Stop plucking a number out of thin air, comparing yourself to someone on Instagram or knocking money off because the client “seems really nice.”
Build pricing around the service you are actually delivering, the value of the work and the kind of business you are trying to build.
So when someone asks, “What do you charge?” you have an answer you can actually stand behind.
4: Lead discovery calls without feeling like you're being interviewed
Know what to ask, what to listen for and how to guide the conversation.
So instead of trying to prove yourself for 45 minutes, you can work out whether the client is right for you — and help them understand why your offer is right for them.
5: Send Proposals that win your dream client contracts
Your proposal should not be a giant menu of everything you could possibly do. It should make the buying decision feel clear.
Use what you learned on the call to show the client:
• what you understood
• what they need
• what you recommend
• why it matters
• what happens next
So the proposal feels like the natural next step in the conversation, not a document you send to a client you never hear from again.
6: Make the client experience feel worth the price
Winning a four-figure client is one thing. Making them feel like they made the right decision is another.
Build an onboarding process that feels organised, clear and professional from the second they say yes.
No scrambling around. No “sorry, I forgot to send this.” No client left wondering what is supposed to happen next.
7: Avoid headaches by setting boundaries before you need them
Working with better-paying clients should not mean being more available.
Set expectations around communication, feedback, scope and access from the start. So “can you just…” does not drop into your inbox multiple times a week.
8: Keep great clients longer and stop your income being capped by your availability
A stronger business is not just about landing the client.
It is about keeping the right ones, increasing the value of those relationships and creating ways to earn that do not require adding another monthly management retainer every time you want more revenue.
That is the difference between having clients and having a client system.
The Toolkit is not one pricing trick. It is not one proposal template. It is not one clever sales script. It gives you the structure around the whole client journey. From how you position yourself before they enquire to how you sell, onboard, work with and retain them afterwards.
Stop trying to fix a business problem with more content!
When your income is too low, it is very easy to assume you need:
More followers.
More visibility.
More posts.
More leads.
A new niche.
A fancier website.
A prettier logo.
Another photoshoot
And sure — sometimes you do need more leads.
But more leads into a business where you are undercharging, taking calls with the wrong people, having mini meltdowns over what to charge and sending proposals that go nowhere just gives you...
More chances to repeat the same problem 🫠
The Toolkit helps you fix what happens before, during and after the enquiry — so you are not relying on luck every time someone lands in your inbox.
You do NOT need to call yourself an agency, work with huge clients, or build a massive audience to charge four figures!
One of the biggest reasons social media managers stay underpriced is because they assume the clients who can afford higher fees must be bigger, fancier or harder to find... They don’t.
Stephanie built a nearly £4k/month business working with small beauty businesses
Before The Toolkit, Stephanie had three clients and was earning £750 a month in total.
After changing the way she positioned her service, qualified leads and handled the sales process, she grew that to nearly £4,000 a month while working fewer hours — and went on to close 95% of her leads.
The businesses she worked with did not suddenly get bigger. Her offer got stronger. Her sales process got better. And the value became much easier for clients to see.
Because charging four figures is not about taking the exact same £400 package, changing the number to £1,000 and hoping nobody asks questions.
It is about building a service that justifies the price. Positioning it so the right client understands why it matters. Selling it without apologising for the price. And creating a client experience that makes the investment feel like the obvious choice.
That’s what The Toolkit teaches you to build.
Know exactly what to do from enquiry to signed client
A lead comes in 🎉
Instead of immediately booking a call and hoping for the best, your application process tells you:
→ what they need
→ whether they are a fit
→ whether their budget is realistic
→ what to ask next
Then you lead the discovery call with a clear structure. You know what to ask, how to talk about value and what to charge. If they are a fit, your proposal makes the next step obvious. If they are not, you know that too. And when they say yes, your onboarding, boundaries and client process are already in place.
Better-fit leads. Stronger sales conversations. A clearer path from enquiry to signed client.
That is the kind of business The Toolkit helps you build.
Marielle landed her first £1,000/month client within 30 days
Marielle already had clients, but she wanted a stronger way to sell the value of what she was offering. At the time, she didn’t even have a website!
She used the proposal training and template inside The Toolkit to pitch a dream-fit client.
Within 30 days, she won her first £1,000/month client. A business she ended up working with for years.
Today, she combines ongoing contracts with Power Hours and shorter projects, so she earns well without having to fill every available hour with monthly management clients.
The real win was not just landing one higher-paying client.
It was learning how to sell her value in a way she could use again and again.
Everything you need to build a social media business that pays you properly
You get lifetime access to The Toolkit, so there is no deadline to race through it and no need to complete every module before you start using what you learn.
Start with the part of your business that needs attention now.
Dive back in when the next business problem appears.
What you'll learn inside The Social Media Managers Toolkit
GET CLEAR ON WHAT NEEDS TO CHANGE
Before changing your pricing, offers or sales process, get clear on where you are now and what needs to change.
You’ll:
→ set up your Results Tracker
→ identify the areas of your business that are holding you back
→ establish the foundations you’ll use throughout The Toolkit
BUILD A FOUR-FIGURE SERVICE CLIENTS CAN SEE THE VALUE IN
There's more to increasing your fees than just taking the same package and changing the price.
Learn how to build and position a social media management service that supports four-figure fees — and makes sense to the clients you want to work with.
You’ll learn how to:
→ strengthen the way your service is positioned
→ communicate the value behind what you do
→ create a service clients have a reason to keep paying for
→ recognise better-fit opportunities
STOP WASTING DISCOVERY CALLS ON THE WRONG PEOPLE
Build an application system that helps you qualify potential clients before they fill up your calendar.
You’ll create a process that helps you:
→ understand what a lead needs before the call
→ identify poor-fit enquiries earlier
→ establish whether their budget is realistic
→ set expectations from the beginning
So your discovery calls start with more information — and you spend more of your time speaking to better-fit potential clients.
KNOW WHAT TO CHARGE — AND WHY
Take the guesswork out of pricing.
Use the pricing tools and training to work out what your services need to cost and become much clearer about how you communicate that price.
You’ll learn how to:
→ set your rates
→ raise existing rates
→ explain your pricing clearly
→ handle price objections without automatically discounting
TURN BETTER DISCOVERY CALLS INTO BETTER PROPOSALS
Learn how to lead a discovery call with a purpose — and use what you uncover to create a proposal that reflects what the client actually cares about.
You’ll learn how to:
→ structure your discovery calls
→ ask stronger questions
→ uncover what matters to the client before talking about price
→ create a clear next step
→ build proposals around the conversation you have actually had
MAKE THE EXPERIENCE FEEL FOUR-FIGURE FROM THE MOMENT THEY SAY YES
Winning a higher-paying client is only the beginning.
Build an onboarding experience that makes the client feel confident they made the right decision, while making the relationship easier for you to manage too.
You’ll create:
→ a clear onboarding flow
→ a professional welcome experience
→ a structured kickoff process
→ expectations and boundaries that are clear from the start
MAKE MORE WITHOUT SIMPLY ADDING MORE RETAINER CLIENTS
There is a limit to how many monthly management clients one human can fit into a week.
Learn how to create additional ways to generate revenue using the expertise you already have.
You’ll explore how to:
→ add additional income streams
→ create your signature offer
→ increase revenue without automatically increasing your monthly management workload
You won’t just get the course to learn the theory. You’ll build the systems you need to actually run the business
Knowing you need a better application form, stronger discovery calls or a more compelling proposal is one thing.
Sitting down to create them for your actual business is another.
That’s why The Toolkit comes with the templates, frameworks and AI tools to help you put what you learn into practice.
You’ll also get resources including:
Pricing Calculator
Discovery Call Framework
Proposal templates
Onboarding resources
Audit and strategy templates
Brand voice resources
Invoicing resources
Reporting resources
Retention and offboarding resources
So you are not staring at a blank Google Doc every time you improve another part of your business.
And AI tools that help you apply it to YOUR clients, leads and offers
These are not generic “ask ChatGPT” prompts. They are fully trained AI tools based on our 30+ years in business and built around the sales and positioning systems you are learning alongside thousands of other social media managers inside The Toolkit, so you can use them when you are actually doing the work.
The Conversion Coach
Got a lead? Your Conversion Coach is there to help!
Before a discovery call, use it to:
strengthen your application form
research the business and lead
prepare for the conversation
identify areas you should dig into
develop stronger questions to ask
Then, after the discovery call, give it your transcript, and it can help you:
spot things you missed in the conversation
identify what the prospect really cares about so you can address it in your proposal
pull out objections, priorities and buying signals
understand where the call could have been stronger
improve how you handle the next one, and the next one... and the one after that etc.
The Conversion Coach helps make every discovery call better than the last one!
You are not simply watching a lesson about sales and then being left to figure out whether you did it correctly.
You have a tool designed to help you prepare, review and improve as you use the system in real life.
The Hemsworth Effect® Offer Coach
A great service can still be hard to sell when the client cannot immediately see why they should choose it.
The Hemsworth Effect® training teaches you how to position and sell your services so the value is easier for the right client to understand. Then the AI Coach helps you apply that thinking to your own offer.
Use it to:
strengthen how your offer is positioned
uncover what makes it more compelling to the right buyer
spot where the value is unclear
identify where your offer sounds too similar to everyone else’s
improve how you talk about what you are selling
make the buying decision clearer and easier to understand
The 3P Content Planner
Your 3P Content Planner helps you turn your services into a content plan built around the kinds of posts that move potential clients closer to buying.
Use it to:
plan content around the services you actually want to sell
make sure your content is doing more than just “providing value”
show potential clients what you believe, how you work and why your approach is different
create content that speaks directly to the problems your ideal clients are already thinking about
build in promotional content without feeling like every post is a sales pitch
turn one offer into multiple content angles you can use across your marketing
stay consistent with content that supports the business you are trying to build
So your content is not just keeping your Instagram busy. It is helping the right clients understand why they should work with you.
The training gives you the system.
The templates help you build it.
The AI tools help you apply it to the real situations happening in your business.
The training gives you the system.
The templates help you build it.
The AI tools help you apply it to the real situations happening in your business.
So when a lead lands, a discovery call is tomorrow or a proposal needs to go out today, you are not starting from scratch.
You don’t need to work through all of The Toolkit before it can start making a difference
This is not a course you need to watch from beginning to end before you are “allowed” to use it.
Start with the part of your business that is costing you money right now.
🫠 Getting enquiries from the wrong people? Start with your positioning and Application System.
🫠 Getting leads, but struggling to turn them into clients? Go straight to Discovery Calls, Proposals and your Conversion Coach.
🫠 Clients taking over your life? Fix your Onboarding, boundaries and retention.
🫠 Know you’re undercharging? Start with Pricing and strengthen the way you position the value of your offer.
🫠 Fully booked but your income still feels capped? Start with offers beyond management and build ways to earn that do not depend on adding another retainer.
Fix the problem in front of you first...
Then build the rest of the system around it.
Because the goal is not to proudly announce that you finished all the videos. It is to know what to charge, which clients to pursue, how to sell what you do and how to build a business that pays you properly.
Tamsinne landed three clients paying £1,200/month with just 250 followers
Before The Toolkit, Tamsinne had one client paying £500/month.
Within two months, she had landed three clients paying £1,200/month each.
And she did it with an audience of just 250 followers.
The extra financial stability gave her the freedom to take a three-month trip abroad — something she had wanted to do for years.
You do not need a huge audience to land better-paying clients.
You need an offer that is positioned well, a sales process that gives the right people confidence to buy, and a clear way to move from enquiry to signed client.
The more you implement, the more you unlock
Everything you need to build your core pricing, sales and client systems is available inside The Toolkit from day one. But we also want to reward you for actually putting it into practice.
So as you hit key business milestones, you’ll unlock extra resources designed to help with what comes next.
🔐 Build your client application system to unlock:
The Business Management Hub. This is where you streamline your systems and grow your confidence with done-for-you templates designed to make your business run smoother and close more deals.
Includes:
✔ Audit & strategy templates.
✔ Brand voice guide, invoicing & proposals.
✔ Proven frameworks designed to convert leads into long-term clients.
🔐 Send a proposal to unlock:
🔐 Send a proposal to unlock:
The Client Results Hub. Premium clients want proof that you deliver results - this is where you’ll find everything you need to track, showcase, and retain high-paying clients.
Includes:
✔ Google Analytics training to measure and report client success.
✔ Reporting templates that make data easy to understand (and impressive).
✔ Offboarding templates for those clients you decide aren’t worth keeping (because now, you’ll have better ones knocking at your door).
🔐 Charge a client 4-figures to unlock:
The Guest Masterclass Bundle. Now that you’ve hit four-figure pricing, it’s time to expand your earning potential even further. This expert-led masterclass bundle will help you generate more leads, refine your messaging, and scale beyond just client work.
Includes:
✔ Training on lead generation & messaging refinement.
✔ Expert guidance on how to sell paid workshops to attract high-value clients.
🔐 retain a 4-figure client for 3 months to unlock:
An exclusive Case Study Training from our case study coach.
Want to position yourself as the go-to expert in your niche? Case studies are gold for attracting premium clients who already see your value before they even book a call.
In this exclusive training, Jocelyn Montemarano will teach you how to:
✔ Craft case studies that sell without sounding braggy.
✔ Leverage storytelling to prove your value (so pricing objections disappear).
You are not rewarded for watching more lessons. You are rewarded for putting the work into practice.
Some of the feedback from our past students
Ready to build a social media business that pays you properly?
The Social Media Managers Toolkit gives you the strategy, systems, templates and AI tools to help you:
position your offers more clearly
charge with more confidence
qualify better-fit leads
run stronger discovery calls
create proposals that are easier to say yes to
onboard clients professionally
set clearer boundaries
retain great clients
build revenue beyond simply adding more retainers
£1,200 incl. VAT
One-time payment
Lifetime access to the program, templates + included AI tools
Stop piecing the business together as you go. Build a system you can actually use.
Is The Toolkit right for you?
This IS for you if…
you are a freelance social media manager who wants the business side to feel clearer
you know your pricing, sales process or client journey could be stronger
you want better-fit clients, not just more low-budget enquiries
you want to feel more prepared for discovery calls and send proposals that are built to convert
you want clearer systems for onboarding, boundaries and retention
you want to make more money without relying purely on monthly management clients
you want practical tools you can actually use in the business
you are ready to implement what you learn
It probably is NOT for you if...
you mainly want training on content creation, Instagram growth or gaining followers.
you are looking for someone to find and win clients for you
you need live coaching or ongoing human feedback
you are looking for a quick fix and don't want to do the work
you're not (and have no intention of ever being) a social media manager!
If you want a clearer way to price, sell, onboard and grow your social media management business, you’re in the right place.
New, established or already charging four figures?
Here’s where The Toolkit fits.
New to freelancing?
Build the business side properly from the start before you accidentally collect six £300/month clients who all think Sunday evening is a perfectly reasonable time to send voice notes.
Learn how to price, qualify, sell and onboard with a proper process from your first clients onwards
Already have clients?
Use The Toolkit to strengthen what is already working and fix what isn’t.
Review your pricing. Qualify leads better. Improve discovery calls and proposals. Tighten your boundaries. Strengthen retention. And gradually replace lower-value work with better-fit clients.
Already charging four figures?
Awesome! Congrats. But four-figure pricing is not the finish line!
Use The Toolkit to improve the business around your fees. From positioning and conversion to onboarding, retention and creating additional income streams beyond monthly management.
Wherever you’re starting, the goal is the same: a stronger business around the work you do.
hi! hello! how are ya?
Meet The Two Lauras
We’re Laura Moore and Laura Davis.
Before we ever taught social media managers how to build stronger businesses, we had to learn how to do it ourselves.
We’ve undercharged. We’ve over-serviced. We’ve said yes to things we should have charged extra for.
We’ve had the awkward pricing conversations, the messy client processes and the moments where doing great client work was very clearly not enough on its own to make the business work well.
So we built better systems.
For pricing. For selling. For qualifying. For onboarding. For boundaries. For retention.
And since 2019, we’ve helped thousands of social media managers use those same principles to build businesses that are more profitable, more professional and much easier to run.
The Toolkit is the system we wish we’d had when we were figuring all of this out ourselves.
looking for more info?
Frequently Asked Questions
Please reach out to our team [email protected] if we don't answer your question here.
I’m new to social media management. Is The Toolkit too advanced for me?
No. You do not need a full client roster before you start. Learning how to price, qualify, sell and onboard properly from the beginning can save you having to undo bad habits later.
I already have clients. Is this still for me?
Yes. The Toolkit will help you to review your pricing, improve your sales process, tighten boundaries, strengthen retention and gradually replace lower-value work with better-fit clients.
Do I need a big audience to make this work?
No. Tamsinne landed three £1,200/month clients with just 250 followers.
This is about building a stronger offer and client process — not becoming an influencer.
Will The Toolkit help me find clients?
The Toolkit helps you strengthen how you position your offer, qualify enquiries and convert the right leads when they come in.
It is not a done-for-you lead-generation service, and nobody is going to find or close clients for you.
Is this just a collection of templates?
No.
You get templates, calculators, frameworks and practical resources so you are not starting from scratch every time.
But we also teach you the strategy behind them so you understand what to use, when to use it and why.
How quickly will I start to see results?
How quickly can you implement what you learn?
Some Toolkit students have landed four-figure clients within 30 days. Others have restructured their business and increased their income within 90 days.
Your timing will depend on where your business is now, the opportunities you have in front of you and how quickly you implement what you learn.
What if raising my prices makes me nervous?
You are not going to be told to randomly double your prices and “know your worth.”
The Toolkit helps you work through what you are selling, what it needs to cost, how to position the value and how to communicate the price.
Because charging more feels very different when you understand why the offer supports the price.
Is there any live coaching or human support?
No.
The Toolkit is a self-led program and does not include live coaching, community coaching or feedback from The Two Lauras.
What you do get are the training, templates and included AI tools designed to help you implement what you learn independently. The Conversion Coach can help you prepare for discovery calls, research leads, analyse call transcripts and identify what should go into your proposal. The Hemsworth Effect® AI Coach helps you strengthen how your offers are positioned and sold.
How much AI is involved — and do I have to use it?
Everything inside the toolkit was created by us, Laura Moore & Laura Davis and yes, we are real humans! Every video was recorded by us, every template was created by us (and zhuzhed up by our lovely designers), and every resource is based on our own human experiences freelancing.
The core training teaches you the strategy, systems and client process. The AI Coaches are there to make parts of that easier to apply if/when you want the extra help.
If you already use ChatGPT, Claude or another AI tool, you'll find these tools easy to use. But you do not need to become an AI person to use The Toolkit. And if you would rather not use AI at all, you can still use the training, templates and systems without it.
How long do I get access?
You get lifetime access to The Toolkit, including the training, templates and included AI tools, subject to the product terms.
Build a social media business that pays you properly with
You have seen the system. You have seen what is inside it. And you have seen what can change when pricing, positioning, sales and client experience stop being things you figure out as you go.
The Social Media Managers Toolkit gives you a clearer way to build the business behind the service.
Lifetime access to the program, templates and AI tools
£1,200 incl. VAT · one-time payment
Stop piecing the business together as you go.
Build a system you can actually use.
Copyright © 2026 The Social Media Managers Hub Ltd - The Two Lauras
