Get more clicks, conversations, and customers from your content.
Good social media content shouldn’t just sit there looking nice.
It should move people to act.
Learn to create content that gets shares, starts conversations, gets people in your DMs, has people clicking links, joining waiting lists and yes, actually buying from you!
Social PRF is the psychology-driven social media marketing course that teaches you how to understand why people react to content — so you can deliberately create content that get the reaction your business or client actually needs.
No algorithm chasing. No “post 3 Reels a day and cross your fingers.” No creating another pretty carousel and wondering why nobody did anything after they saw it.
You’ll learn how to create strategic content that gets people to stop, pay attention, trust, engage and take action.
Special offer: Save £500!
Sign up for just £499 today (usually £999)
This is a self-study course. Work through it at your own pace. Apply it to your own business and every client you manage.
Imagine if...
Every time you posted for a client, their audience didn’t just see it, they paid attention, took action, and moved closer to becoming a customer. No more posting and hoping for the best.
You knew exactly what kind of content to create at every stage of a campaign—so instead of guessing what to post next, you had a clear plan that made sense for their goals.
Your content didn’t just ‘sound good’, it actually influenced decisions. Whether it was drawing in new leads, keeping people engaged, or driving sales, you could confidently create posts that made an impact.
And because your content delivered real results, you could charge more for creating the content! (Businesses will always pay a premium for a social media manager who knows how to turn content into customers, not just keep their feed active.)
Social PRF will show you how to create content that works at every phase of a campaign—so you can get better results for your clients, keep them longer, and confidently raise your prices.
This is the difference between 'creating content' and MARKETING on social media.
Anyone can fill a content calendar.
Anyone can make graphics.
Anyone can schedule posts.
AI can spit out 100 “content ideas” before you've finished your coffee.
But knowing why a human being will stop scrolling, consume something, share it, trust it, respond to it or buy because of it?
That is a different skill entirely.
And it’s the skill that makes you a better marketer.
A more valuable social media manager.
A stronger content creator.
And a much more useful person to have sitting on the marketing team.
Because businesses don't just need more content.
They need results.
SOCIAL PRF TEACHES YOU WHAT HAPPENS BETWEEN:
"They saw the post”
and
“They took action”
Inside the programme, you'll explore the psychology that influences how people behave on social media — and learn how to turn those principles into practical marketing decisions.
→ You'll discover why repeated exposure matters.
→ Why people share some things and scroll straight past others.
→ How to reduce buyer hesitation with content.
→ How to create reciprocity with your content
→ Why anticipation keeps something lodged in someone's mind.
→ Why emotion changes behaviour.
And most importantly:
You'll learn what to DO with that knowledge when you're creating content.
Because this is not a psychology lecture.
You're here to become a better marketer.
There’s a sequence to social media that most people completely ignore.
You cannot sell effectively to people who barely know you exist.
Before somebody can buy, they need a reason to notice you.
Then a reason to trust you.
Then a reason to act.
Inside Social PRF, you'll learn to think about marketing through three distinct focuses:
VISIBILITY → RELATIONSHIPS → CONVERSIONS
VISIBILITy
↓
RELATIONSHIP
↓
CONVERSIONS
And once you understand which focus a business needs right now, creating content becomes significantly easier.
01: Visibility
Get more of the right people to notice your content.
Learn what makes people stop, pay attention and share — so you can increase visibility without relying on trends, hacks or hoping the algorithm does you a favour.
You’ll start understanding why certain content spreads and other content disappears.
02: Relationships
Turn attention into trust, engagement and conversation.
Discover how to create content that gets people interacting with you, remembering you and coming back for more.
Because followers are nice but an audience that actually cares is far more valuable.
Less time wasted on people who were never going to buy.
More time with the people who actually might.
03: Conversions
Create content that moves people towards buying.
Learn how to turn the trust you’ve built into clicks, leads, enquiries and sales — without suddenly sounding like a completely different person every time you have something to sell.
Selling becomes part of the strategy, not the awkward bit at the end.
04: Launches
Bring everything together when it’s time to sell.
You’ll learn how to build momentum around an offer and create a strategic promotional period that takes people from interested to ready to buy.
So instead of throwing out a few sales posts and crossing your fingers...
you’ll know what to say, when to say it and why.
Learn what works and then do more of it.
Social PRF teaches you how to test your content properly, understand the data that actually matters, and make smarter decisions instead of guessing what to change.
Stop building your strategy around the algorithm.
Platforms change. Features change. Trends change.
But human behaviour doesn’t change nearly as fast.
You’ll learn the principles behind why people notice, engage, trust and act from social media content so your strategy isn’t dependent on the latest hack.
And most importantly, you’ll actually implement it.
This isn’t a course designed to be watched and forgotten.
You’ll be encouraged to put what you learn into practice as you go, build a consistent posting habit and use real results to improve your content.
Because the goal isn’t to know more about social media. It’s to become better at marketing on it.
Here’s what happens when you stop guessing and start using strategy.
Claire's engagement increased by 24%
Emily increased her reach by 133% and grew engagement by 161% in just 6 weeks
Victoria grew her audience by 30%
Emily increased her reach by 133% and grew engagement by 161% in just 6 weeks
Claire's engagement increased by 24%
Victoria grew her audience by 30%
Isabel
Got 3 paid workshop opportunities + 2 magazine features after a LinkedIn post got nearly 1000% growth in engagement
Siobhan
Got her first enquiry after only 8 posts!
Georgia
Georgia got 4 new paying clients from posting everyday in the programme!
Anna
Anna used Social PRF to get clearer on which phase each client’s business was in and choose the right reaction goal for every post.
The result? Some client accounts saw engagement increase by 50% in 30 days — with the same volume of content, just better strategy.
Alicia
Alicia stopped posting without thinking about the outcome first and become much more intentional with her content which helped her to attract more ideal clients and even led to opportunities to write for two industry magazines.
Vanessa
Social PRF helped Vanessa refine what she already knew and massively reduce her imposter syndrome.
She came away feeling much more confident that she actually knows what she’s talking about when it comes to social media marketing.
Kerry
Kerry had been stuck with her own content for a long time.
Social PRF helped put her back on the right path, giving her a clearer way to think about her content and a deeper understanding of the psychology behind what makes people engage and buy.
Becky
Becky said Social PRF made her think much more carefully about what she was posting and what she wanted the outcome to be.
She also became more consistent and started steadily growing a bigger audience which led to a regular paid teaching spot inside a membership!
Lyndsey
The biggest shift was having actionable ideas she could implement immediately — and a whole new approach to planning content that gets results.
She now refers back to the learning anytime she gets stuck on what to post and needs a refresher.
Different businesses. Different audiences. Different goals.
The common thread...
They stopped creating content just to post something — and started creating it more strategically.
If you manage social media for clients, this gets even more valuable.
Because you're not learning something you can use once.
You're learning how to make better marketing decisions across:
✔️ Your own content.
✔️ Current clients.
✔️ Future clients.
✔️ Different platforms.
✔️ Different industries.
✔️Different campaigns.
Instead of telling a client “I think we should try more Reels.”
You can explain why you're recommending the content you're recommending and what you expect it to achieve.
That moves you from content creator to strategic marketer.
And that makes you far more valuable.
social prf is for you if:
This IS for you if…
You're a social media manager who wants better results for your clients.
You're a content creator who wants your work to lead somewhere.
You're a VA or marketer who wants to become more strategic.
You're a business owner creating your own social content.
Or you're responsible for creating content that needs to generate reach, engagement, conversations, leads, clicks or sales.
It probably is NOT for you if...
You're mostly looking for algorithm hacks
You're looking for platform-specific advice (we don't teach you which buttons to press)
You don't want to create content
The complete Social PRF self-study programme
Learn how to move an audience through:
Visibility → Relationships → Conversions
while understanding the psychology that influences what they do along the way.
5 in-depth modules with captioned, transcribed videos (also available as a podcast for easy listening)
11 checklists, templates, and guides to make content creation and selling a breeze
Airtable tracking template to measure and refine what’s working
Trello board for campaign planning so you can map out your content like a pro
Complete 3-day and 4-week launch guides to help you sell anything, anytime
Special offer: Save £500!
Join for just £499 (usually £999)
Some of the feedback from our past students
hi! hello! how are ya?
Meet The Two Lauras
We’re Laura Moore and Laura Davis.
Between us, we have more than 30 years of sales and marketing experience and know first-hand the incredible impact psychology-led marketing can have on growing a business.
But we were amazed to discover that most people – even seasoned social media marketers – don’t know this stuff. Why? Because no one else is teaching it.
And that’s why we created social prf – the first (and only) psychology-driven social media marketing course of its kind.
This course won’t just make you better at creating content for social media, it will change how you market your business forever because one thing is for sure...
Social media will keep changing.
There'll be another update. Another feature. Another trend. Another “must-use” format.
But the people using the platforms are still people.
If you learn how they behave. Learn what gets their attention. Learn what builds trust. Learn what makes them act.
...You'll stop relying on whatever tactic happens to be trending this week.
looking for more info?
Frequently Asked Questions
Please reach out to our team [email protected] if we don't answer your question here.
I’ve already taken social media courses. Is this really different?
Yes. Social PRF isn’t Social Media 101.
We’re not teaching you what a Reel is or where to find your insights. The focus is on the strategic layer most courses miss: why people respond to content the way they do, and how to create content with a specific outcome in mind.
If you already know how to make content, this helps you make better decisions about what to create and why.
I don’t have a very big audience. Will this still work for me?
Yes. You don’t need a massive audience. Social PRF helps you understand how to reach more of the right people and what to do with their attention once you have it.
A smaller, relevant audience is far more useful than thousands of followers who never engage or buy.
Do I have to post every day forever?
No.
We encourage a 30-day posting period while you’re learning so you can implement what you’re learning, gather useful data and start spotting patterns.
Think of it as practice, not a permanent posting schedule.
Can I use what I learn when I'm creating content for clients?
Absolutely. That’s one of the biggest reasons Social PRF is so valuable for social media managers.
The psychology, strategy and reaction-goal approach can be applied across different clients, industries, offers and platforms.
You’re learning how to think strategically, not how to copy one content formula.
Is this a live training? Are there group calls etc?
No. Social PRF is completely self-study, so there are no live calls to attend.
You can work through the training at your own pace and come back to it whenever you’re planning content, reviewing results or preparing a campaign.
What if I’m really busy?
That’s exactly why the course is self-study and designed to be practical and easy to implement.
The lessons are broken down into manageable sections, and students have specifically praised the course for being concise, digestible and easy to put into practice.
You do not need hours every day to get value from it.
What if I’m not confident with strategy or psychology?
You don’t need to be.
Social PRF explains the psychology in a practical, marketing-focused way. You won’t be studying academic theory for the sake of it.
The point is to help you understand why people notice, engage, trust and buy so you can make better content decisions.
What if I’m already getting decent engagement?
Great. This can still help you because Social PRF isn’t only for people whose content is struggling.
It helps you understand why something is working, so you can repeat it more intentionally and apply the same thinking across other content and client accounts. And remember that engagement is great, but the real win comes from generating leads, starting sales conversations and actually making sales!
What if my content is getting likes but not leads or sales?
That’s exactly the kind of problem Social PRF is designed to help with.
You’ll learn to stop treating every post as if it should achieve everything at once and instead create content around one clear reaction goal.
That makes it easier to understand what the content is supposed to do and whether it actually worked.
Is this only for Instagram?
No.
The principles inside Social PRF are designed to work across all social platforms because they’re based on human behaviour, not one specific algorithm or feature.
You can apply the thinking to Instagram, LinkedIn, Facebook, TikTok and other platforms where you create business content.
Is this just for social media managers?
No. It’s especially useful for social media managers, but it’s also relevant for content creators, VAs, marketers and business owners who are responsible for creating social content that needs to generate a result.
Will this help me get more clients?
Social PRF is not a client-acquisition course. But if you use social media to market your own services, the strategy can absolutely help you create more intentional content designed to generate conversations, clicks and enquiries.
It can also make you more valuable to existing and future clients because you’ll be able to explain the strategy behind your content decisions.
What if I hate selling on social media?
You’re not alone.
Social PRF teaches you how to make selling part of a wider strategy, rather than suddenly switching into “sales mode” and posting awkward promotional content.
You’ll learn how visibility, relationships and conversions work together so selling feels much more natural.
Will this still be useful when the platforms change?
Yes. That’s one of the main advantages.
Features, trends and algorithms change constantly. Social PRF focuses on the psychology and strategic principles underneath the platforms, so what you learn isn’t dependent on the latest Instagram update.
What if I’ve been creating content for years?
Then you may get even more from it.
Several students said Social PRF helped them see content differently even after years of working in social media. It can give experienced marketers a fresh strategic lens and help refine skills they already have.
"If you think you know how to do social - think again"
I have just completed the Social PRF course and my mind was blowwwwn!
I learnt so much along the way and was able to implement some of the strategies straight away - and see results!
I have received 4 new clients directly from my Instagram posts and felt inspired to carry on posting every single day as a result! If you think you know how to do social - think again, do this course and then you will KNOW.
Georgia
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