The mini Training for Social Media Managers

screw the algorithm!

Stop chasing hacks, trends and vanity metrics — and learn how to create social media content that actually gets sales.

Screw the Algorithm is a private audio training that will show you how to stop thinking like someone whose job is to fill a scheduler and start thinking like the strategic social media marketer your clients won’t want to lose.

An audio training for social media marketers who want to learn...

The 3 marketing phases every content calendar needs to generate sales

Understand the difference between building visibility and relationships and getting conversions so you know what your content is actually trying to achieve.

How to grow organic reach without any silly algorithm hacks

Learn why some content gets seen but still does absolutely nothing for the business, and the types of content that can help you reach more of the right people.

A simple tweak that makes your content easier to create & analyse

We’ll show you the important decision everyone should make before creating content to make your CTAs stronger, and your data far easier to analyse.

BONUS LESSON: The reach most organic social media managers are leaving on the table

The money is in the marketing.

If you manage social media for clients, there’s a good chance you’ve been taught to focus on the wrong things.

More followers. More reach. More Reels. More content.

More ways to “please the algorithm.”

But businesses don’t really care whether you cracked the Instagram algorithm this week.

They care about whether social media is helping their business make money.

They care about visibility. They care about enquiries. They care about leads. They care about sales.

There’s a big difference between being someone who creates content…

…and being the person who understands why that content exists in the first place and knows how to get it to convert.

When you can connect what you’re creating to the results a business actually needs, your content becomes so much more valuable... and so do you as the social media manager.

That’s what this training is designed to help you start doing.

No Zoom calls. No show-up times.

just Press play and start thinking differently.

This is a private audio training you can listen to while you’re walking the dog, running errands, scheduling content or just getting on with your day.

Some of the feedback from our past students

hi! hello! how are ya?

Meet The Two Lauras

We’re Laura Moore and Laura Davis.

We've worked in marketing, sales and social media for long enough to remember a time before Reels, trending audio and everyone suddenly becoming an “algorithm expert” on Instagram.

We’re not business coaches pretending to know social media... We’re social media marketers.

We’ve managed clients, built strategies, created the content, stared at disappointing reports and had the awkward conversations when a client wants to know what they’re actually getting for their money.

Which is exactly why we teach things a little differently.

We’re not here to tell you to post three Reels a week, use a trending sound and manifest more reach.

We want you to understand why the content exists, what it’s meant to do and how it connects to the result your client actually cares about.

Basically: less faffing around trying to please the algorithm.

More actual marketing.

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